Meet CYBA: The Credosity Bulk Analyser

Credosity Bulk Analyser logo - CYBA

Bulk Analyser X-rays hundreds of documents at once

What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents at once?

Now you can! Well, specifically, we can, but we can do it for you. (We plan to make it a public tool eventually.)

It’s invaluable for helping us tailor our writing courses to each group’s needs. In one glance, we can see the worst issues the group’s writing samples have, and tailor the training to suit.

This screenshot shows part of the report:

CYBA Bulk Analyser screenshot

Bulk Analyser screenshot of spreadsheet report

Here’s a sample report (.xlsx) you can download and play with: Credosity Bulk Analysis – anonymous.

It’s a powerful tool for:

  • Businesses to track the quality of critical documents like board papers, customer communication, proposals, bids and tenders
  • Journalists to analyse and compare writing in government, different industries, or other media outlets
  • University lecturers and school teachers to instantly measure the writing quality of a whole cohort, e.g. a class, year or whole department.

Trump vs. Clinton

It’s a Write-Off! Trump vs. Clinton

Just for fun: How did Trump’s speeches compare to Clinton’s in terms of diversity and inclusion? Or readability? Or professionalism?

Wonder no more! These two CYBA reports (.xlsx) tell the story:

Credosity Bulk Analysis – Donald Trump speeches 2016

Credosity Bulk Analysis – Hillary Clinton speeches 2016

Key takeouts

Cred scores

Trump: 61.4%

Clinton: 62%

(Surprisingly low, given these were probably written by pro speechwriters.)

 

Total diversity/inclusion issues

Trump: 19

Clinton: 19

(Shock! They’re as bad as each other.)

 

Plain-English issues (average per speech)

Trump: 105

Clinton: 64

(Tsk, tsk, Donald. Speak plain English.)

 

Average reading-grade level 

Trump: 7.2

Clinton: 7.3

(Most adults read at about grade-7 level, so these are perfect for speeches.)

 

Longest sentence 

Trump: 60 words

Clinton: 65 words

(The ideal average sentence length for readability is 16 words/sentence. Whatever was in those long sentences was almost certainly missed by their audiences. )

 

Who won?

I was surprised at the similarity of Trump and Clinton’s speeches. I put it down to their speeches being almost certainly written by professional speechwriters.

And if that’s the case, Cred scores in the low 60s is an indictment of those pros! They should do better than that, especially in speeches, which must be as easy as possible on the ear.

To be honest, though, we see this all the time. Most people’s writing is much worse than they think. Psychologists call it Excessive Self-Regard Tendency.

Politicians thinking they’re better than they are? Never!

 

Suggest an analysis!

What would you like us to analyse next?

How one bank’s writing compares to another? Or how the writing in different industries compares? Let us know in the comments below.

This should be fun (and a bit controversial)!

Paul

 

2017 New Year report card

Thanks for your support in 2016!

Magneto Xmas tree

Thank you for being a ‘comms convert’ in 2016. We’re so grateful for your commitment to becoming a clearer, more effective communicator. Your participation in our writing training and/or use of Credosity has been integral to our success last year.

The cherry on top? You’ve helped us advance global literacy by supporting these two incredible charities each time you trained with us—Australian Literacy and Numeracy Foundation and Pencils of Promise.

Here’s to a huge 2017 for you!

 

2016 in review

Thanks for your support - Magneto Communications
Magneto Communications

2016 was big!

We trained 979 people from these companies and more this year:

  • Accenture
  • CUA
  • IRT
  • Johnson & Johnson
  • KKR
  • Medibank
  • MLC
  • National Disability Insurance Scheme
  • Queensland Treasury Corporation
  • Santos
  • Stanwell Corporation
  • Suncorp
  • Sydney Trains
  • Telstra
  • Westpac.

And 98% of attendees said they’d recommend our training to their colleagues. Yay! (That extra 2% … why? Oh, why?!)

 

Thank you for your support - Credosity
Credosity

We’ve been working hard perfecting our new enterprise writing coach, Credosity. And she’s proving popular.

More and more of you are creating good writing habits by ensuring you run your important documents and emails through Credosity.

Regular users of Credosity include:

  • Accenture
  • APP
  • Arup
  • Glencore
  • KKR
  • QSuper
  • Queensland Treasury Corporation
  • Santos
  • Stanwell Corporation
  • Terumo
  • Westpac

and many more!

Is the quieter holiday season a good time to check out Credosity? Be our guest.

 

Thanks for your support - ALNF

You helped us give $6,500 to teach indigenous kids

If you did our training this year, you made a big difference to many indigenous kids. With every course you booked, we donated to the ALNF (Australian Literature & Numeracy Foundation), and to Pencils of Promise to build schools.

From the bottom of our hearts, and theirs, thank you!

 

Credosity online learning

Summer School, anyone?

Get the jump on your competition and do a little learning over your break!

We just launched our first-ever self-paced video learning. Now you can do our famous ‘Get it Write’ business-writing masterclass whenever it suits you.

AND if you invite a friend to join you, they can do it for free! (Working with someone else helps you beat the procrastination beast.)

 

Here comes another year of your life

I’m sure you’re revved up about 2017. We are! Communicate powerfully; make it count.

Paul, Petrina, Nick, Virginia, Heather & Jon

Communications Wisdom: Kate Toon, Copywriter

Communications Wisdom with Kate Toon

 

In conversation with:

Kate Toon, Copywriter and SEO lover
More about Kate.

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

She’s worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy podcast.

 


1. Who or what taught you the most about communication? Tell us more.

The experience of running my own business has taught me the most about communication. Even though I’ve worked in fancy-pants ad agencies, I’ve learned more in my time as a solo business person than I ever did from my so-called mentors and genius creative directors.

Most of it has been trial and error. The tone of a call isn’t right, so you change it for next time. The content of a status update causes a bad reaction, so you tweak it. A client interaction goes sour, so you create a template to improve the next call.

I spent the first three or four years of my business continually putting my foot in it, and learning from those communication mistakes. I’m still not perfect, but I’m much improved. Continue reading

Communications Wisdom: Amber Daines, Bespoke Communications

Communications wisdom with Amber Daines


In conversation with:

Amber Daines, CEO, Bespoke Communications

Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing, working in Australia, Asia and Europe.

She now runs Bespoke Communications, a boutique PR agency focusing on media training, public-speaking skills, and PR strategy, working with leaders. Her current clients span big and small business, government departments, start-ups and any cause needing cut-through communications.

www.howtobeheard.net

 


1. What are your favourite strategies for motivating people to action?

Make it personal. Your call to action has to resonate with the person you are speaking to or writing for. It is the WIIFM (what’s in it for me factor) that drives us all to do something new or challenge existing thoughts.

2. What’s the toughest message you’ve ever had to write or deliver? How did you handle it? Would you do things differently now?

In TV journalism, all new reporters were tested by having to do a ‘death knock.’ That’s where, well before the online world of photo libraries and Facebook images, one had to ask a grieving family for a printed photo of their deceased son, daughter, mum, or dad to include in that day’s on-air news bulletin. I was just 20 years old and knew little about managing my own emotions on the job, let alone asking for something so precious at a time of raw despair, just to cover a story.

I went inside and, to break the ice, asked them a few personal, off-topic questions about their dead child, over a cup of lukewarm tea. It made me grow up fast. I got the photo and read the story with new insight, which I believe made me a better reporter long term. Continue reading

Communications Wisdom: Jeffrey Anthony

Communications Wisdom with Jeff Anthony


In conversation with:

Jeffrey Anthony, Executive Consultant, Know Your Talents
More about Jeffrey.

 


Jeffrey Anthony is a former Chief Financial Officer with 20 years of C-level experience building and developing teams. He’s been responsible for IT, Human Resources, Accounting, Logistics, Customer Service and more. He’s also been a member of several cross-function senior leadership teams.

1. Who, or what, taught you the most about communication? Tell us more.

Most of what I’ve learned, I learned on the job through my own mistakes and those of people I worked with. As I began to understand the importance of effective communication, I focused on it more. I did a fair amount of reading on the subject. I’m especially interested in communication via email and social media. Continue reading

Communications Wisdom: Dean Mannix, SalesITV

Sales Communication - Dean Mannix SalesITV


In conversation with:

Dean Mannix, CEO, SalesITV
More about Dean.
Follow Dean on Twitter @deanmannix


Dean Mannix is one of Australia’s leading sales coaches. As the co-founder and CEO of SalesITV, Dean’s on a mission to empower sales professionals.

He has more than 25 years experience in sales-performance consulting in over 25 countries. His client list includes Westpac, Macquarie Bank, News Corp, Meridian Energy, Medibank and Boston Consulting Group.

Dean has authored the world’s largest single-source sales and service training library. It includes 125+ skill-building video sessions, models, strategies, scripts and more, and is used by thousands of salespeople every day.

1. Who, or what, taught you the most about communication? Tell us more.

Poor communicators. Every time I cringe, I’ve learnt something new.

2. Nature or nurture? Can people learn to be great communicators, or must you be born that way?

Nurture. It’s just another skill if you’re committed to finding your personal version of great communication.

3. What makes someone an extraordinary communicator? What characteristics, personality traits, experiences or otherwise ‘add up’ to make them so?

I think the most important skill is empathy and respect for your audience. I’ve seen many leaders with great presentation skills deliver very poor communications. They failed to take the audience’s perspective and treated intelligent adults like naughty or stupid children.

4. What’s your secret sauce? When you sit down to write an important message to your team or clients, what process or method do you use?

Achieving your desired outcome for any communication is not about the content. It’s about the conversation you need to have to achieve it.

Here’s my process. I write:

1. The outcome I want to achieve.
2. The action I need others to take.
3. The thoughts and emotions I need to create.
4. The headline I’ll use to capture attention.
5. Detail, as an option.

I’ll then:
6. Finish by repeating my headline.
7. Go back to the start of the communication and remember to connect and build rapport first!

5. Does that process change when you’re under pressure with a short deadline? How?

Only if I’m failing to be deliberate about my communication. Pressure and short deadlines should be a trigger for being even more committed to great communication.

6. What principles do you swear by when presenting to a live group?

Put pressure on the audience as early as possible. Make them think and share early. Get the focus away from you as the presenter and on what the audience cares about.

7. Some people say emotions are irrelevant at work: ‘Focus on the facts!’ What’s your take on that?

Those people are lazy. Great communication and great relationships take effort but the commercial (and personal) payoff is massive.

8. How do you approach influencing someone more senior than you?

Act and think like a peer rather than a subordinate. Take their perspective and speak to their issues before speaking to your desired outcomes. Come armed with next steps and actions that require little effort on their part. Always ask them what they think the next steps are before offering your suggestions.

9. What are your favourite strategies for motivating people to action?

I love praise as a motivator. But I’m guilty at times of failing to balance this with helping people understand the gap between where they are and where I need them and expect them to be. I do my best to be an example and inspire others to be more committed to being better, valuable and accountable.

10. What’s the toughest message you’ve ever had to write or deliver? How did you handle it? Would you do things differently now?

I’ll stick with business on this one.

My toughest message was having to fire a 33-year-old mother when I was a 25-year-old manager. This was back in the mid-1990s when there weren’t HR blogs to read about how to do this effectively.

It was a complete surprise to her. I was very factual and I did it in her office. If I had my time again, she would have been far more aware that she was approaching this situation (poor management on my part). I also would have had the conversation out of her work environment to enable her to be emotional without her team outside her office.

11. What’s your favourite quote or saying about communication (serious or funny)?

“Shut up and listen.” (Anon)

“I would have written you a short letter but I didn’t have time so I wrote you a long one instead.” (Blaise Pascal)

12. What advice would you give people who aren’t confident communicators or want to improve?

Developing any skill to a level of excellence requires practice, awareness and hard work outside your comfort zone.

Excellence requires physical practice that’s often best done in private.

Awareness requires honest feedback and video is a cruel but very useful tool. Practise presenting your content as if you were someone else or feeling an extreme emotion. For example, pretend you’re Robin Williams or pretend you’re incredibly angry. Role playing how others would present, and presenting with extreme emotion, often unlock skills and confidence we didn’t know we had.

13. Who do you personally know that you admire as an extraordinary communicator? What makes them so good?

Tony Robbins has truly mastered every aspect of communication except brevity. I was also incredibly impressed when I saw Peter Costello (former treasurer) speak at an event. It blew me away how poor he was on television and how amazing he was in person.


 

CYsml

 

Credosity for Microsoft Word and Outlook is enterprise-grade software that helps you write better, and review faster, at work. Try it free for 30 days: www.credosity.com

Know an extraordinary communicator? This series taps the hard-won insights of exceptional communicators. Who do you admire? Please connect us: hello@credosity.com

Communications Wisdom: Dan Ariely

In conversation with: Dan Ariely – Communications Wisdom

We were thrilled when Dan Ariely agreed to our interview.

For us, as corporate comms trainers and creators of ‘business-writing’ software, his books are some of our ‘bibles’.

Those, his TED talks, and even his game are fascinating, because, well, human behaviour is fascinating. Become a better psychologist, and you become a better communicator, leader, follower, parent and person.

His theme is irrationality: You’re nowhere near as rational as you like to think.

So how does a guru of behavioural economics view communication? Does having a deep understanding of irrationality change how you should connect, engage and persuade people? The answer is YES.

To hear how, watch the video above (mainly audio). It’s only 15 minutes long. Or you could read the transcript below. But it’s much nicer to hear Dan’s intonations as he speaks.

A rational person would say, ‘I can’t afford 15 minutes.’

But if you stop and listen, you’ll hear the irrational (real) you saying, ‘To hell with it; I’m not missing this.’ Continue reading

Avoid passive voice. Ask a zombie.

Be afraid of passive voice

Now Credosity finds your passive voice

Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed.

You’re almost certainly doing it.

But it’s bad. Evil, even. It’s unclear, clunky and people trust you less when you use it.

Now, after seven months work, thousands of new lines of code, and a contribution to the world’s open-source community, we’re excited to announce our shiny new passive-voice finder! Continue reading

Communications Wisdom: Jim Bolton, Ridge Associates, Inc.

Communications Wisdom Jim Bolton

In conversation with: Jim Bolton, President & Owner, Ridge Associates, Inc.

The book, ‘People Skills‘, is a comms classic. It was one of the texts I had to study for my communications degree, and has sold over a million copies.

So it’s no surprise that the author’s son—Jim Bolton—ended up running his own comms training company!

You’ll love Jim’s interview below. It’s the second in our Communications Wisdom series. (Here’s the first one, by Karen Boalch from Macquarie Group.)

Reading Jim’s interview, it’s clear he’s not only a brilliant communicator, but a rather special human.

Enjoy!

Paul


Jim Bolton runs Ridge Training (www.ridge.com), a US-based firm that improves business and personal relationships through skilful communication.

Jim has presented at national conferences in the US and been quoted and published in numerous business publications including Executive Excellence, Harvard Management Update and www.changethis.com.


Jim, what principles do you swear by when presenting to a live group?

As a young trainer I asked a mentor of mine a version of this question. She said, ‘First, you gotta love ’em.’ Bringing a sense of open-heartedness and gratitude to your work can change the entire tone. It shows.

Other principles: Keep it interactive. Get people talking, to me and to each other. Ask questions that enable the audience to personalize the content to their lives and work. Connect the content to what’s important to them.

Who, or what, taught you the most about communication? (We’re guessing your famous parents will feature here!) Tell us more.

I grew up in a family where communication was the family business; my dad wrote his best-selling book People Skills when I was a teenager. He (half-jokingly) says he wrote it to figure out how to deal with me. I’ve also had a number of great mentors along the way who taught me how to connect with others in a meaningful, authentic way. These days, it’s my teenage daughters who keep me honest.

Nature or nurture? Can people learn to be great communicators, or must you be born that way?

Without any scientific basis, I’d say 90% nurture. Communication is about tuning into others. This comes easier for some people. The same is true with athletes or musicians; some start with better talents and abilities. But that doesn’t predetermine greatness. The greats work at being great. Through learning and continued practice, anyone can become a highly skilled communicator.

What makes someone an extraordinary communicator? What characteristics, personality traits, experiences or otherwise ‘add up’ to make them so?

Empathy for sure. An awareness of interpersonal and group dynamics. Being able to speak clearly, concisely, and non-defensively. Sounds so easy, doesn’t it?

What’s your secret sauce? When you sit down to write an important message to your team or clients, what process or method do you use?

The main thing is to understand others’ frames of reference. That’s why listening is so important as an ongoing practice. Whether it’s one-on-one or to a group of hundreds, my goal is to (a) connect what’s important to me with what’s important to them, both in the message itself and in the way it’s delivered; and (b) keep the dynamics and talk time balanced.

Does that process change when you’re under pressure with a short deadline? How?

It accordions. With more time to prepare I can be more strategic. But even in impromptu situations you can state your understanding of others’ current needs or circumstances, state your own, keep things mutual, and create a common platform for problem solving or action.

Some people say emotions are irrelevant at work: ‘Focus on the facts!’ What’s your take on that?

First, humans are emotional beings; it’s impossible to leave your feelings at the door.

Second, this issue only comes up around negative emotions – you don’t hear organizations say ‘leave your enthusiasm and passion at home!’

Third, people can focus on the facts and be productive even if they don’t like what’s happening. Many do.

Fourth, emotions are energy. Great leaders know that if they can effectively address emotions like disappointment, anger, disillusionment, etc., they can transform that energy, helping employees be more resourceful and engaged. When leaders don’t do this, it’s often because their emotions are in the way.

How do you approach influencing someone more senior than you?

I focus on our underlying needs. People often bring solutions to a conversation and negotiate those. But if you’re clear on the underlying needs—the senior person’s and your own—there may be solutions that neither of you thought of individually but which could be mutually agreeable. Keep listening and be curious about novel ways to address those needs.

What are your favourite strategies for motivating people to action?

Have a compelling ‘why.’ If people understand what they’re being asked to do and why it’s important—to you, their team, the organization and for them—they’ll care more. The more they care, the more they’re willing to do. Keep reminding people of the ‘why’ and take every opportunity to point out how their efforts are making a difference in realizing that objective.

What’s the toughest message you’ve ever had to write or deliver? How did you handle it? Would you do things differently now?

Six years ago my (then) wife and I told our young daughters we were getting divorced. I spent days emotionally preparing for the conversation and getting the words right. Even so that was the worst 10 minutes of my life.

Fortunately, things got better. We all worked hard at making our new relationships with each other work. Within months, my relationships with my kids and ex-wife became better than they were before.

Not every communication comes with a happy ending. We can’t manage other people’s reactions even though that’s what most of us really hope for. That part is up to them. All we can do is communicate our thoughts and feelings with caring candor and be as accepting as we can about how others’ receive what we’ve communicated. If we can do that without the residue of regret, we’ve done well.

What’s your favourite quote or saying about communication (serious or funny)?

‘The two words “information” and “communication” are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.’ — Sydney J. Harris

‘A good listener is not only popular everywhere, but after a while (s)he gets to know something.’ — Wilson Mizner

What advice would you give people who aren’t confident communicators or want to improve?

There are many programs, books, and tools that can help you with the mechanics of communication.

But it’s your spirit that counts. As mentioned above, try to understand others’ frames of reference. Care. Most people communicate from their own frame of reference without consideration for others. You’ll be surprised how this one change can impact your relationships and results with people.

Who do you personally know that you admire as an extraordinary communicator? What makes them so good?

The best I can think of is my business coach, Bob Waterloo. He’s a great person to be around so I always feel energized after being with him. As a communicator, there are three things I value in him:

  • I know he cares about me and my success; he has my best interests at heart and helps me be accountable to those interests, too.
  • He asks questions that get me thinking about my circumstances and my assumptions in fresh ways.
  • He’s patient when it takes time for me to wrestle with what he’s saying, especially when I don’t like it.

Like to share any other gems? Comment away!

Loved this! I hope there’s a pony in here somewhere!

We hope you enjoyed our Communications Wisdom interview with Jim Bolton.
What resonated with you?

Please leave a comment or question below.

 


CYsml
Credosity for Microsoft Word and Outlook helps enterprise writers craft important documents faster. Download your free trial here: www.credosity.com

Know an extraordinary communicator? This series shares the wisdom of brilliant communicators with our growing community. Whose communication skills do you admire? Suggest them now! hello@credosity.com.

Communications Wisdom: Karen Boalch, Macquarie Group

Communications Wisdom: Karen Boalch, Macquarie Group

Communications Wisdom

In conversation with:
Karen Boalch, Associate Director, Macquarie Group

With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate for our Communications Wisdom series.

An Associate Director at Macquarie Group, she crafts communications for senior leadership. She was previously Press Secretary to the NSW Opposition Leader and NSW Treasurer.

And to balance all that seriousness, she writes a satirical sports blog at www.kazblah.com.

 


 

1. What’s the toughest message you’ve ever had to write or deliver? How did you handle it? Would you do things differently now?

Working in politics, I sometimes had to write speeches about policy directions I didn’t agree with. I had to write one that was anti-euthanasia when I was pro. I actually learned a lot and it challenged some of my views. It made me more open to the nuances of the issue.

Communicating on behalf of others, it’s inevitable you won’t always agree with the message. It’s a matter for your own judgement whether you feel compromised by that.

2. What’s your favourite quote or saying about communication?

Former US Defence Secretary Donald Rumsfeld gave a Monty Pythonesque response at a news briefing about Iraq and weapons of mass destruction in 2002. It’s a great example of how not to communicate. Still cracks me up:

As we know, there are known knowns. There are things we know we know.

We also know there are known unknowns, that is to say, we know there are some things we do not know.

But there are also unknown unknowns, the ones we don’t know we don’t know.

And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones.

– Donald Rumsfeld (2002)

3. How do you approach influencing someone more senior than you?

I’ll often canvas ideas and opinions from others first, which can uncover angles I haven’t considered.

I try to present the problem or issue succinctly, the pros and cons of the various approaches that can be taken, and then open discussion.

I’ll recommend a preferred option but I’ll be prepared to adapt it as the discussion progresses. It’s not a good idea to be wedded to one path – it can blind you to other, perhaps better, options.

4. What are your favourite strategies for motivating people to action?

Enthusiasm is a great motivator. If you can show people you are genuinely excited about an initiative, I find there’s a better chance they’ll get behind it.

Working in a team, where everyone has a clearly defined role and the opportunity to contribute, also inspires people to action.

5. What’s your secret sauce? When you sit down to write an important message to your team or clients, what process or method do you use?

The first thing I want to know is: who’s the audience? How many are there? What’s their background? Why are they there? That determines much of the tone and content.

6. Does that process change when you’re under pressure with a short deadline? How?

I often write better then because it makes you cut to the chase!

7. What principles do you swear by when presenting to a live group?

I prefer to learn the script rather than read from it. That’s not always possible but it does make for a more natural delivery and a better connection with the audience. I like to be personable and share examples from my own experience.

Gauge the audience and be prepared to adapt your content if they’re not engaged.

And use humour – but don’t tell jokes!

8. What makes someone an extraordinary communicator? What characteristics, personality traits, experiences or otherwise ‘add up’ to make them so?

I’m a sucker for someone who uses words well but nothing beats a person speaking authentically about something that matters to them.

9. Some people say emotions are irrelevant at work: ‘Focus on the facts!’ What’s your take on that?

I think that’s crap. Yes, facts are important. They cement an argument. But we’re subjective beings. We react. We make decisions every day based not just on fact but on feeling. Advertising, opinion polls, financial markets – all are driven by sentiment. So you’re throwing out a very powerful communication tool if you excise emotion from your work.

10. Who, or what, taught you the most about communication?

My mother taught me the importance of honesty. Journalism taught me to write economically. Politics taught me how to persuade. Business gave me an eye for detail. All are necessary to good communication.

11. Nature or nurture? Can people learn to be great communicators, or must you be born that way?

I would go with nurture. Good communication probably comes more naturally to some people but it’s definitely a skill you can learn.

12. What advice would you give people who aren’t confident communicators or want to improve?

Communication is part message, part delivery. Study how others craft their message. Watch TED talks. You will see speakers explain very complex subjects simply. They will often use personal examples. They engage their audience.

Practise your delivery. In front of a mirror, your family, your team.

For something a bit different, take an acting class. It gets you out of your comfort zone. And a large part of communication is performance.

13. Who do you personally know that you admire as an extraordinary communicator? What makes them so good?

A CEO I have worked with. Their great strength is in building a narrative, weaving seemingly unconnected threads together into an overall theme. It’s quite a talent.

 


 

More about Karen:

Karen Boalch, Associate Director, Macquarie Group

Her satirical sports blog: www.kazblah.com.

Know an extraordinary communicator? This series taps and shares the hard-won insights of exceptional communicators. Who do you admire? Please connect us: hello@credosity.com

CYsml

Credosity for Microsoft Word and Outlook is enterprise-grade software that helps you write better, and faster, at work. It’s yours free for 30 days: www.credosity.com