Date and Time
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Those with the power to say ‘yay’ or ‘nay’ to your projects are extremely time-poor.
That means your project is going nowhere unless you can get — and keep — decision-makers’ attention.
In editing 4000+ writing samples for our course attendees over the last seven years, I’ve seen the same readability problems in almost every attendee’s sample. It’s unbelievably consistent.
In this webinar, you’ll learn what these issues are, and how to correct them to make your writing a pleasure to read, not a pain.
1. Tricks to writing concisely
2. The ideal average sentence length
3. Keys to deleting redundant words
4. What ‘plain English’ really means (it’s not what you think)
5. The two biggest factors that affect readability
6. Why nouns cross-dressing as verbs make your writing ugly
7. And more!
Award-winning copywriter & corporate writing trainer, Paul Jones. Paul is a dynamic presenter whose copywriting and training clients include NAB, Westpac, BHP, Fairfax and IBM.
WHO THIS IS FOR
The more educated you are, the more you need this webinar. At school and university you had to write to a word count. You therefore likely developed bad habits such as waffling on, not getting to the point, using big words to impress, and writing in long, complex sentences — everything that turns off readers.
If you want specific tools to trim content to make your writing more engaging and readable, here’s your chance!
100 seats only — book now.
If you miss out on a seat, email us and we’ll add you to the waitlist.
Please only book if you intend to join us — don’t block others from attending.