Anatomy of a ‘cold’ email warm enough to toast marshmallows
via GIPHY Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think
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Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. ― Patrick Ness, A Monster Calls Did
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your
Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know;
Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set
‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago!
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to
Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at
Flying Solo interview: Influence for Small Business
I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into Dr Robert Cialdini‘s six influence principles and