Anatomy of a ‘cold’ email warm enough to toast marshmallows
via GIPHY Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think
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Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set
‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago!
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to
Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at