Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to
Influence through “Authority”
Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is