Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to
Influence through “Authority”
Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is
How can we help?
Blog Categories
Tags
apostrophe
Aristotle
audience research
authority
best writing tip
brevity
Cialdini
commitment and consistency
Comms Wisdom
communication
Communications Wisdom
correctness
credosity
email
engage readers
Engaging readers
ethos pathos logos
headlines
Heath Brothers
how to engage readers
influence
influencing readers
infographic
interview
inverted pyramid
leadership
liking
Made To Stick
persuading readers
persuasion
persuasive writing
Plain English
proofread
proofreading
proposals
Punctuation
readability
reciprocation
scarcity
short and to the point
social proof
structure
typos
writing tips
writing training