Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to
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Influence through “Authority”
Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is
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