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Tag: liking

Should leaders be feared or loved?

Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. ...
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Influence through “Liking”

In his million-copy bestseller, “Influence: The Psychology of Persuasion,” Dr Robert Cialdini describes six powerful insights into human psychology: Liking, Authority, Reciprocation, Commitment and Consistency, ...
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