BLOG

Communication tips & more

Should leaders be feared or loved?

Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them.

So when writing, it’s critical to generate what acclaimed social scientist, Dr Robert Cialdini, calls ‘liking.’ This post offers several ways writers can help readers like them more.

Read More »

Influence through “Liking”

In his million-copy bestseller, “Influence: The Psychology of Persuasion,” Dr Robert Cialdini describes six powerful insights into human psychology: Liking, Authority, Reciprocation, Commitment and Consistency,

Read More »

How can we help?

Blog Categories
Scroll to Top