Our story & people
Every Magneto trainer has decades of real-world experience as a copywriter, journalist or both.
We’ve written speeches, ads for TV, radio and print, direct-marketing campaigns, white papers, tenders and, well, pretty much anything you can pay someone to write.
We distilled all this experience into our tasty, secret sauce: The Magneto Method.
It’s a set of principles and techniques for applying copywriting psychology at work. Whether you’re speaking or writing, the Magneto Method can dramatically improve your results.
We’re proud to have trained over 11,000 enterprise employees in the Magneto Method since 2005.
That’s 11,000 people writing more clearly, concisely and persuasively.
And getting more done. (Did you know communication skills boost productivity? Research proves it.)
Most of our clients are large enterprises in diverse industries.
You have software?
As we grew, we needed a way to help people when we weren’t there. So in late 2014, we launched Credosity for Microsoft Word and Outlook. It’s a real-time editor useful in its own right. But it’s also brilliant for keeping our learning alive and measuring behavioural change.
If you can’t install software at work, try Credosity Online.
Learn more about both.
Why the name ‘Magneto’?
It has nothing to do with Marvel’s levitating super villain. But everything to do with flying men.
The father of one of our founders, Paul, was a pilot. In some aircraft engines, a magneto is a crucial part that generates a high-voltage current.
That’s our goal for you: To generate a high-energy spark in your mind, helping you see the world differently and rise above the rest with excellent communication skills.
So that’s our story. Want to make us part of yours?
Co-founder, Director – Communications
For the past 18 years, Paul’s principles and frameworks have helped blue-chip CXO teams through to graduates change how they write, think and lead at work. He’s a keynote speaker and corporate communications expert who’s passionate about the intersection of psychology, behavioural change and communication. A copywriter by trade, Paul co-founded Magneto Communications (www.magneto.net.au) in 2005 with Petrina. Magneto has grown to be the leading enterprise offering in Australia. Paul inhales books at every chance, loves fitness hacks and is a closet Rocky Horror fan.
Communications Evangelist | Trainer
Jon is an award-winning copywriter and highly experienced facilitator. For 30 years, he’s helped thousands of clients in the UK and Asia Pacific—from huge global corporates to tiny boutique brands—develop compelling messages. As well as running workshops with Magneto, Jon runs advanced copywriting and marketing courses for the Australian Direct Marketing Association (ADMA), New Zealand Marketing Association, Australia Post, and more. His teaching style is fun, yet informative. Engaging, yet practical. A walking Wikipedia of comms knowledge, Jon is a master at sharing insider tricks to getting your message heard.
Communications Evangelist | Trainer
Neryl’s extensive communications career has seen her writing and presenting TV and radio news, helping leaders convey clear messages, authoring books and even announcing at the Olympics. She has a PhD in Journalism, and her book on media and reputation, The Headline Edge, hit number one on Amazon in three countries. Neryl is also a Certified Speaking Professional – an international designation awarded to only a small percentage of professional speakers. With such deep experience, her interactive masterclasses are compelling. They’re filled with real-world stories and examples that empower people to apply the learning back at work.
Co-Founder, Managing Director
Petrina has over 20 years experience in business development, project management and marketing in creative and commercial industries. Her expertise is in helping subject-matter experts transform their thinking into rich learning opportunities – the type that add deep value in an organisation. Before co-founding Credosity, Petrina partnered with Paul (the guy on the right) in 2005 to launch Magneto Communications (www.magneto.net.au). Fave things? Ocean swims, exquisite stationery, quirky comedy and dark, dark chocolate.
Client Success Lead
Emma’s diverse background in corporate communication, business development, marketing, project management and client success means she gets that the little things are what make the big thing. She’ll be the curious one wanting to know how we can help you measure and manage the behavioural change we’re creating together. In-between caring for the Credosity community and chasing her two energetic rascals, Emma’s completing a Bachelor of Media and Communication with a Major in Public Relations at Swinburne. Spare time? Filling it with cheesy aerobics, friends, reading and yoga. A Perth girl in Melbourne. She did it for the coffee.
Training Events & Experience
Heather’s a digital connoisseur with over a decade in digital-media publishing, client service and business development for yahoo!, Ingram and Epson. She keeps things humming for us and our clients. If there’s a simpler, better way to do something, she’ll find it. (We call her ‘Heath-aaah’.) Client success is her mission; she won’t rest until everyone is beaming. She’s mum to two small tornadoes (lucky she’s uber-organised), is a copywriter who contributes to several blogs, and lives blissfully in NZ. Obsessions: lux travelling, lush food and live music (rock ‘n’ roll, baby!).
Nick’s a rare koala: A software industry professional (20 years) with practical sales-management experience. He’s a recognised and respected member of the developer community in Australia. Nick’s depth and breadth of skill across both technical and business means he understands how to blend systems architecture with an exceptional user experience. He loves to build, and it shows. He previously held the coveted title of Professional Geek at Microsoft. Also: Adobe Systems, Apple.
Marketing, Design & Comms
Virginia (‘VV’) is our little piece of exceptional. She’s a consummate all-rounder focused on Client Success (whatever it takes). Virginia has a broad background in publishing, education, design and product development. She’s also a mum to three cool munchkins. Her talent? Making the extraordinary happen online and in real life for the Credosity crowd. VV is a self-confessed tech geek and famous in these parts for brilliant design thinking and an eye for beauty. Thanks to a shared passion for quality, personal growth, humour and good, strong coffee, we’re having a grand time helping you #writeyourfuture
Our big WHY: Raising the global literacy rate
In Australia, only one in five children in remote indigenous communities can read at a minimum standard. When you use Credosity, you’re part of our dream to raise the literacy rate by supporting the Australian Literacy and Numeracy Foundation (ALNF) in Australia.
Globally: If all students in low-income countries left primary school with basic reading skills, 171 million people could be lifted out of poverty – the equivalent of a 12% drop in world poverty.
Here’s more about the problem we need to solve together. Once equipped with the power of reading, children have greater opportunities, become life-long learners, and realise their full potential. Sound like a better world to you? It does to us.