Trusted by large enterprise & government for consistently clear communication
We'll help you write, think, and lead at work
Our clients say
Why Magneto?
Personalised learning
One size does not fit all. Whether your people deep-dive our learning or dip in their toes, we tailor every course to your needs. Our pre-course preparation covers management and attendee goals for the training. Plus, in-depth analysis of attendees’ writing samples.
Unique, measurable behaviour change
Our powerful enterprise-grade software—Credosity—is central to your learning experience. It creates lasting behavioural change back at the desk, and measures improvement over time.
Unexpected thinking
We’re known for our unexpected approach to comms training. You’ll learn principles from diverse fields like journalism, digital marketing, advertising, behavioural economics, emotional intelligence, sales, psychology and sociology. And we make it stick with our highly engaging delivery (cue ‘edutainment’).
Enterprise experience & depth
For 20 years we’ve been laser focused on large enterprise. We know what works (and doesn’t) for all staff levels, from CXOs to graduates.
Avoid the huge cost of poor communication
Ditch inefficiency
FedEx saved $400,000 per year by rewriting operations manuals to make finding information 80% faster.
Avoid disaster
‘… a history of miscommunication’ was one of the root causes of the 1986 Challenger disaster.
Save projects
The world’s biggest project-management association, PMI, found poor communication kills half of all failed projects.
Dodge blunders
An oil company spent hundreds of thousands of dollars developing a new pesticide. Then they realised one of their techs had worked it out five years earlier. But his report was written so badly no-one finished reading it.
Save millions
The U.S. Navy found it could save $27 to $37 million a year in officer time with more readable business memos. Officers read the revised memos in 17 to 27% less time.
Keep customers
Computer manufacturer Coleco lost $35 million in a single quarter – and eventually went bust – when customers bought its new Adam computer, couldn’t follow the instruction manuals, and returned their computers.