Tailored training
In-house, virtual and online
A range of ways to learn
A range of courses
NEED TO: | CONSIDER: |
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Get consistently high-quality, effective business writing. Clear, concise, easy-to-action. |
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Write clear, concise, readable and actionable papers for your board or leadership team. |
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Build trust and engage stakeholders in writing and in person. | <img src="https://magneto.net.au/wp-content/uploads/2024/11/The-Influential-Writer.png" width="270"> |
Align a range of stakeholders to make progress or create change. |
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Confidently present and pitch your ideas, content and insights. |
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Get the edge in high-stakes presentations (for experienced presenters). |
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- Live, virtual, self-paced or hybrid
- Fully tailored to your group's needs
Live, in-house training: How does it work?
Since 2005, we've trained over 21,000 people, face-to-face & virtually, in the Magneto Method.
Where?
We’re based in Sydney, Australia, but run in-house and virtual training sessions wherever you are. We can cater our training for global or dispersed teams.
Explore our training options, self-paced learning or Credosity software.
Magic happens when your team comes together to learn from a specialist (us) and each other (their colleagues). Human connection is the key – whether that’s in-person or via video conference.
How?
Our in-house masterclasses are one-day intensives (9am to 5pm). We run our virtual sessions over two shorter, 3-hour sessions using platforms like Zoom or Teams.
But the learning doesn’t start or end there. Credosity supports the learning process ‘back at the desk’ and measures the behavioural change.
Who?
For personal attention, we normally limit our in-house and virtual groups to 18 people. We tailor every session to each group’s needs and level, so our sessions are relevant for everyone in large enterprise – from graduates to the C-suite.
What?
Our tailoring is based on your objectives, your trainees, your company values and style guide. Trainees receive detailed feedback and analysis on their writing from our enterprise writing coach, Credosity. All trainees get a detailed, full-colour course manual – a valuable post-course reference and study tool – and unlimited inspiration and resources.
When virtual writing training beats face-to-face sessions:
- You’d like your people to learn to engage their own virtual audiences better. We model this better than anyone (our most frequent feedback is about how engaging our virtual courses are).
- Your team is spread over several locations and you want them to experience the training together, but avoid travel costs.
- You have a large customer-facing team who can only be away from their roles for short periods of time and the learning schedule needs to work around this, i.e. having them all out of the office on the same day isn’t an option!
- You like the interactivity that virtual training can offer (trust us, many trainees prefer it to in-person training).
Seriously engaging virtual training in business writing and communication
You’ll be surprised how effective a live, online virtual writing course can be in the hands of our skilled facilitators. Unlike an in-person class, our online trainers can:
- make live edits in participants’ documents through screen sharing, which all trainees can see
- share links to resources through the electronic ‘chat’
- conduct polls, quizzes and tests to check and embed learning
- put participants in virtual ‘breakout rooms’ so they can work through scenarios in a smaller group environment
- ask questions and see responses through raised ‘hands’ and ‘chat’ responses
- see and talk directly to participants via webcam.
Participants can also interact with each other in the virtual class, simply by talking via their headset, or through electronic ‘chat’.
As with all our courses, trainees receive detailed feedback and analysis from our powerful writing coach, Credosity, on everything they write, and a 100+ page, full-colour course manual – a valuable post-course reference and study tool.
NOTE: We can deliver any of our courses in a virtual format. See our course outlines.
Why our training works
Deep experience: Our writing trainers are working copywriters (people who write for a living). There’s no business-writing challenge they haven’t stared down the barrel of and overcome. And they’re passionate about sharing that knowledge.
Multidisciplinary: Quality business writing demands a broad skillset. Our principles stem from a range of fields, including:
- copywriting
- advertising
- sociology
- psychology
- emotional intelligence
- behavioural economics
- persuasion
- influence
- sales
- marketing
- leadership.
We don’t just teach you where to put an apostrophe – we train you to think holistically, about your reader, objective, strategy and more.
Engagement: We’ve taken a potentially snore-worthy topic and flipped it into an entertaining and generous experience. Not a cardigan in sight. You’ll learn that great writing is less about writing and much more about psychology. And your course has lashings of that, including best-practice educational psychology to keep you engaged and make your learning ‘stick.’
Come prepared for a variety of learning strategies, including stories, games (try this one for starters), humour and even gourmet jelly beans!