Tailored training

In-house, virtual and online

A range of ways to learn

In-house training

Virtual training

Self-paced learning

business-writing software

A range of courses

Get consistently high-quality, effective business writing. Clear, concise, easy-to-action.
Get action faster, change opinion or strategically sell ideas to internal and external clients.
Build trust and engage stakeholders in writing and in person.
Confidently present and pitch your ideas, content and insights.
Get the edge in high-stakes presentations (for experienced presenters).Presenting with Influence
Write clear, concise, readable and actionable papers for your board or leadership team.Board Paper Brilliance

In-house training: How does it work?

Since 2005, we've trained 20,000 people, face-to-face & virtually, in the Magneto Method.

We’re based in Sydney, Australia, but run in-house and virtual training sessions wherever you are.

Specifically for global or dispersed teams: Explore our virtual training, self-paced learning or Credosity software.

Magic happens when your team comes together to learn from a specialist (us) and each other (their colleagues). Human connection is the key – whether that’s in-person or via video conference.  

Our in-house masterclasses are one-day intensives (9am to 5pm). We run our virtual sessions over two shorter, 3-hour sessions using platforms like Zoom or Teams.

But the learning doesn’t start or end there. Credosity supports the learning process ‘back at the desk’ and measures the behavioural change. 

For personal attention, we normally limit our in-house and virtual groups to 18 people. We tailor every session to each group’s needs and level, so our sessions are relevant for everyone in large enterprise – from graduates to the C-suite.

Our tailoring is based on your objectives, your trainees, your company values and style guide. Trainees receive detailed feedback and analysis on their writing from our enterprise writing coach, Credosity. All trainees get a detailed, full-colour course manual – a valuable post-course reference and study tool – and unlimited inspiration and resources.

Why our training works

Deep experience: Our writing trainers are working copywriters (people who write for a living). There’s no business-writing challenge they haven’t stared down the barrel of and overcome. And they’re passionate about sharing that knowledge.

Multidisciplinary: Quality business writing demands a broad skillset. Our principles stem from a range of fields, including:

  • copywriting
  • advertising
  • sociology
  • psychology
  • emotional intelligence
  • behavioural economics
  • persuasion
  • influence
  • sales
  • marketing 
  • leadership.
Training Doodle

We don’t just teach you where to put an apostrophe – we train you to think holistically, about your reader, objective, strategy and more.

Engagement: We’ve taken a potentially snore-worthy topic and flipped it into an entertaining and generous experience. Not a cardigan in sight. You’ll learn that great writing is less about writing and much more about psychology. And your course has lashings of that, including best-practice educational psychology to keep you engaged and make your learning ‘stick.’ 

Come prepared for a variety of learning strategies, including stories, games (try this one for starters), humour and even gourmet jelly beans

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