In-house and online
Why our training works
Deep experience: Our writing trainers are working copywriters (people who write for a living). There’s no business-writing challenge they haven’t stared down the barrel of and overcome. And they’re passionate about sharing that knowledge.
Multidisciplinary: Quality business writing demands a broad skillset. Our principles stem from a range of fields, including:
- emotional intelligence
- behavioural economics
We don’t just teach you where to put an apostrophe – we train you to think holistically, about your reader, objective, strategy and more.
Engagement: We’ve taken a potentially snore-worthy topic and flipped it into an entertaining and generous experience. Not a cardigan in sight. You’ll learn that great writing is less about writing and more about psychology. And your course has lashings of that, including best-practice educational psychology to keep you engaged and make your learning ‘stick.’
Come prepared for a variety of learning strategies, including stories, games (try this one for starters), humour and even gourmet jelly beans!