Inspiration

Resources to help you write, think & lead at work

Get more from your AI (without losing the human touch)

If you’re stuck with bland outputs or tangled prompts, Magneto can help you sharpen your thinking and get better results from AI.

We’ve curated some simple, practical, instantly useful tools and resources for you.

Online, self-paced learning

Practical strategies to help you communicate and lead at work.

VIDEO: Quick start guide to board papers (5:53)

VIDEO: Quick persuasion frameworks (3:00)

VIDEO: Chunkify when you present (4:50)

Can you beat the house?

Try your luck at the world’s only writing-rules poker game. Highest score is $204,800. Can you beat the house?

Writing Tips Blog

Practical tips, intriguing facts and strategies to help you write, think and lead at work.

Prompt AI Like a Pro: Supercharging AI

Imagine owning a Swiss Army knife, but only using the toothpick. That’s how poorly many people use AI: Vast potential ...

Question Hooks: The Secret to Engagement

Ever noticed that a question mark looks like a hook?  Questions ARE hooks. They hook your audience, engaging them in ...

AI, communication and the age of being ‘more human’

Pre-Magneto, our background was as copywriters—people who are paid to write well on behalf of others. In our case, that ...

How do I become a better writer?

Hello Paul, I participated in your business writing course over the past two days.  Currently, I don’t have to write ...

Smart ways to enjoy (and finish!) your online course

Most of what we do is run in-house, tailored training for enterprise teams of around 15-20 people per session. Not everyone has a team that ...

Coronavirus and a new way of working

Communication skills & good hygiene just became two of the world’s most important assets Whether you’re working from home already ...

Anatomy of a ‘cold’ email warm enough to toast marshmallows

Business 101: We’re all in sales. Do you cringe at the thought? Why?  One of the main reasons is our ...

Grab this sacred cow by the horns

Recently I ran a board-paper writing course for senior technology people in finance.  It reminded me of a sacred cow ...
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