Tag: audience research
Challenge your audience assumptions
When training in Hong Kong recently, I got thinking about the tired-looking, middle-aged cabbie taking me to the airport. Hong Kong taxis are generally pretty ...
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Know thy readers
The First Commandment of writing that gets results is Know Thy Readers. Web guru Gerry McGovern (www.gerrymcgovern.com) proved how crucial audience research is. When researching ...
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