Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital
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The Curse of Cognitive Load: Why complexity kills comms
‘When I saw them shuffling back from the director’s office, I knew he’d said no.’ If you’re like most people, you’re missing something crucial in how
Communications Wisdom: Kate Toon, Copywriter
In conversation with: Kate Toon, Copywriter and SEO lover More about Kate. Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two
Communications Wisdom: Amber Daines, Bespoke Communications
In conversation with: Amber Daines, CEO, Bespoke Communications Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing,
Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years
Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITV More about Dean. Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As
Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve
Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for
Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business,
Our new all-singing, all-dancing website!
After almost a year in development, our new website has launched!
It’s crammed with cool tips and tools to help you write, think and lead better at work (including a fun game to test your knowledge of the rules of writing).
Check it out: www.magneto.net.au