Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for
Read More »
At last, the serial comma explained!
Serial commas (or Oxford commas) are often fought about. Some always use them, some never. But the answer is, as usual, ‘sometimes’! This infographic explains it well.
Its best line:
“I’d like to thank my parents, Bill Clinton and Oprah Winfrey.”
You kinda need the serial comma there, after Clinton, or it sounds like Bill and Oprah are your parents!
How to write a ‘keeper’ Christmas card
How to write a ‘keeper’ Christmas card; one to give to special people in your life (clients included) that they won’t throw away. Many of the tips apply to engaging business writing, too.
Using Google to write right
If in doubt about two versions of a phrase or punctuation, Google both (placing inverted commas around your search terms), to see which gets more hits. If one gets wildly more than the other, it’s probably right.
To space or not two space?
At the end of your sentences, do you hit the space bar once or twice? A debate is raging about this. (Type something now to
Apostrophe Catastrophe
The apostrophe is the most abused, confused punctuation mark of all. Use it incorrectly and this small mark can cause you big embarrassment. Is it
How can we help?
Blog Categories
Tags
apostrophe Aristotle audience research authority best writing tip brevity Cialdini commitment and consistency Comms Wisdom communication Communications Wisdom correctness credosity email engage readers Engaging readers ethos pathos logos headlines Heath Brothers how to engage readers influence influencing readers infographic interview inverted pyramid leadership liking Made To Stick persuading readers persuasion persuasive writing Plain English proofread proofreading proposals Punctuation readability reciprocation scarcity short and to the point social proof structure typos writing tips writing training