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Tag: influencing readers

Anatomy of a ‘cold’ email warm enough to toast marshmallows

Business 101: We’re all in sales. Do you cringe at the thought? Why?  One of the main reasons is our attitude: We think selling is ...
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Boost cred to make ideas stick

Making Ideas Stick (4/6): Without cred, you’re dead

So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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Making Ideas Stick (3/6): The Velcro Theory & sweet concrete

Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
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Video: Writing to Persuade – 6 steps

Persuasive writing - 6 steps to influencing your readers - video interview - 7 mins
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