Anatomy of a ‘cold’ email warm enough to toast marshmallows
via GIPHY Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think
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This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States.
Take the ‘numb’ out of numbers
How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news.
Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital
Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rays hundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents
Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITV More about Dean. Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your
Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know;