Tag: persuasion
Two words that beat presentation nerves
‘Calm down’ never calmed anyone. Here’s what works instead. Recently, after doing a course with me, someone told their boss, ‘I want to learn to ...
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How to make your presentation memorable: One big idea
What’s the big idea? What pro presenters do. Your audience will remember one thing from your presentation. Pro presenters decide what that thing is. Everyone ...
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Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set ...
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Anatomy of a ‘cold’ email warm enough to toast marshmallows
Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think selling is ...
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This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. ...
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Take the ‘numb’ out of numbers
How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news. ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital ...
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Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITVMore about Dean.Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As the co-founder ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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