Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for
Read More »
Which word is wrong?
One word is completely incorrect in this (from today’s BRW email newsletter): Caution favoured over innovation in 2013 With no major catalyst for change, business
How to write a ‘keeper’ Christmas card
How to write a ‘keeper’ Christmas card; one to give to special people in your life (clients included) that they won’t throw away. Many of the tips apply to engaging business writing, too.
Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell!
Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
Stop making this clunky error
One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing clunky and harder to read. For example, instead of writing ‘It’s our recommendation [noun] to do X,’ it’s better to write, ‘We recommend [verb] you do X.’
How can we help?
Blog Categories
Tags
apostrophe Aristotle audience research authority best writing tip brevity Cialdini commitment and consistency Comms Wisdom communication Communications Wisdom correctness credosity email engage readers Engaging readers ethos pathos logos headlines Heath Brothers how to engage readers influence influencing readers infographic interview inverted pyramid leadership liking Made To Stick persuading readers persuasion persuasive writing Plain English proofread proofreading proposals Punctuation readability reciprocation scarcity short and to the point social proof structure typos writing tips writing training