Communication tips & more

Doctor’s orders: Less waffle. More cream.

Cut the ‘waffle’ (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language.

Give your reader ‘cream’ by giving them benefits, by telling them what’s in it for them and why it’s relevant to them, and by using devices like subheads to help skim-readers.

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Stop making this clunky error

One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing clunky and harder to read. For example, instead of writing ‘It’s our recommendation [noun] to do X,’ it’s better to write, ‘We recommend [verb] you do X.’

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