The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago!
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to
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