To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds.
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the most
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them.
So when writing, it’s critical to generate what acclaimed social scientist, Dr Robert Cialdini, calls ‘liking.’ This post offers several ways writers can help readers like them more.