Tag: Cialdini
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How do you go with New Year’s resolutions? This ‘influence’ tip holds the key to you achieving them, and to changing ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This rule is one of the most important, and applies to every culture. It’s a quirk of human nature that if someone does you a ...
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Write Like a Boss: Cialdini’s ‘Authority’
Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful persuasive principle that leverages our ‘deep-seated sense of ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? If you’re writing a proposal or pitching a new approach or idea, this concept is central to you getting a ...
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Using ‘scarcity’ in persuasive writing
Cialdini describes an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a jar containing ten biscuits. ...
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Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. ...
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Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Influence through “Scarcity”
Social researcher Cialdini tells of an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a ...
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Influence through “Social Proof”
Feeling sheepish? Your readers are. Well, they (like all of us) can act like sheep when making decisions. Ever notice yourself checking what others are ...
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