Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. ― Patrick Ness, A Monster Calls Did
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of
Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show
Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well