Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years
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Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve
Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. ― Patrick Ness, A Monster Calls Did
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of
Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show
Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in
‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago!
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to
Webinar: Tame the Email Beast
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