This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States.
Top 5 reasons why your people need communication training
1. Perception is reality When your customers get a badly written email or letter, they make snap judgments about your business: Sloppy, bureaucratic writing =
Take the ‘numb’ out of numbers
How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news.
Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital
Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rays hundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents
Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years
Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve
Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. ― Patrick Ness, A Monster Calls Did
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of