Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your
Flying Solo interview: Influence for Small Business
I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into Dr Robert Cialdini‘s six influence principles and
Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see such
‘Influence’ workshop sold out in Brisbane, Sydney — some seats left in Melbourne
Paul’s ‘Writing with Influence’ workshop for Business Chicks has sold out in Brisbane and Sydney, but some seats are still available in Melbourne this Friday,
The power of give & take: Cialdini’s ‘Reciprocity’
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the most
Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to
How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re
Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two
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