Tag: persuasive writing
Anatomy of a ‘cold’ email warm enough to toast marshmallows
Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think selling is ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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Flying Solo interview: Influence for Small Business
[soundcloud url=”https://api.soundcloud.com/tracks/163056474″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into ...
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Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a ...
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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see ...
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‘Influence’ workshop sold out in Brisbane, Sydney — some seats left in Melbourne
Paul’s ‘Writing with Influence’ workshop for Business Chicks has sold out in Brisbane and Sydney, but some seats are still available in Melbourne this Friday, ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This rule is one of the most important, and applies to every culture. It’s a quirk of human nature that if someone does you a ...
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Write Like a Boss: Cialdini’s ‘Authority’
Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful persuasive principle that leverages our ‘deep-seated sense of ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? If you’re writing a proposal or pitching a new approach or idea, this concept is central to you getting a ...
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