Tag: influence
Writing to senior execs? Get these right or go unread
Why most messages fail before the second sentence – and the five structural fixes that change that. Your CEO has 47 unread emails, a board ...
Read More
Top Books: AI for Business Communication & Leadership
We’ve rounded up the best AI books for business communication and leadership—from practical guides that sharpen everyday writing to strategic insights that keep teams focused ...
Read More
Prompt AI like a pro: Supercharging AI
Imagine owning a Swiss Army knife, but only using the toothpick. That’s how poorly many people use AI: Vast potential is untapped. If that’s you, ...
Read More
AI, communication and the age of being ‘more human’
Pre-Magneto, our background was as copywriters—people who are paid to write well on behalf of others. In our case, that was mostly large enterprise clients, ...
Read More
Top Books: Responding to Customer Complaints
Here are some highly recommended books to help you learn how to effectively respond to customer complaint letters: 1. “How to Win Friends and Influence ...
Read More
Top Books: Influencing Non-Technical Audiences
Here are some recommended books that can help you learn how to engage and influence a non-technical audience on a highly technical subject. These books ...
Read More
Top Books: Emotional Intelligence
Here are some of the best business books that explore the concept of emotional intelligence (EQ) and how it can be applied in professional settings: ...
Read More
Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set ...
Read More
Anatomy of a ‘cold’ email warm enough to toast marshmallows
Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think selling is ...
Read More
This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. ...
Read More