Anatomy of a ‘cold’ email warm enough to toast marshmallows
via GIPHY Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think
This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States.
Diversity and Inclusion detector – New in Credosity
Credosity now finds non-inclusive language and offers smart alternatives. McKinsey, Deloitte research links diversity/inclusion to significant company success. To get highest, ditch your bias
Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years
Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITV More about Dean. Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As
Communications Wisdom: Dan Ariely
In conversation with: Dan Ariely – Communications Wisdom We were thrilled when Dan Ariely agreed to our interview. For us, as corporate comms trainers and creators of ‘business-writing’ software,
Communications Wisdom: Karen Boalch, Macquarie Group
Communications Wisdom In conversation with: Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your