Communication tips & more

Survey Results: “Biggest key to persuasive writing”

In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was “consequences” or “implications” — and rightly so. But as you can see in the graph (, plenty of people have the wrong idea about what persuades!

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Writing for SELFISH readers

How to appeal to selfish readers (i.e. most people). Even if they’re not lazy, busy or selfish, if you assume they are, you’ll write in a much more engaging, persuasive way.

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