Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. ― Patrick Ness, A Monster Calls Did
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your
Webinar: Tame the Email Beast
Limited seats: Book now Date and Time Friday, July 18, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business,
Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds.
Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was “consequences” or “implications” — and rightly so. But as you can see in the graph (https://magneto.net.au/Ezine/images/Survey-results-motivation-big.jpg), plenty of people have the wrong idea about what persuades!
Writing for SELFISH readers
How to appeal to selfish readers (i.e. most people). Even if they’re not lazy, busy or selfish, if you assume they are, you’ll write in a much more engaging, persuasive way.