Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds.
Influence through “Commitment & Consistency”
Here’s how to literally change readers’ minds. Cialdini tells of a researcher who “surveyed” residents, asking them to predict their response if they were asked