Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two
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Influence through “Scarcity”
Social researcher Cialdini tells of an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a
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