Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two
Influence through “Scarcity”
Social researcher Cialdini tells of an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a
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