Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a
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Webinar: Tame the Email Beast
Limited seats: Book now Date and Time Friday, July 18, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
Doctor’s orders: Less waffle. More cream.
Cut the ‘waffle’ (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language.
Give your reader ‘cream’ by giving them benefits, by telling them what’s in it for them and why it’s relevant to them, and by using devices like subheads to help skim-readers.
It’s all about “YOU”!
Imagine you’re writing a letter to a big company whose business you want to win: “Dear Prospect, I’m glad we had the chance to meet