The power of give & take: Cialdini’s ‘Reciprocity’
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the most
Influence through “Reciprocation”
This is a series of persuasive writing tips based on Cialdini’s “Influence” principles. This one’s about the Reciprocation Rule. If someone does you a favour,
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