Communication tips & more

Doctor’s orders: Less waffle. More cream.

Cut the ‘waffle’ (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language.

Give your reader ‘cream’ by giving them benefits, by telling them what’s in it for them and why it’s relevant to them, and by using devices like subheads to help skim-readers.

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A GPS for your reader

Get more people reading more of your writing by using headers and subheads to signpost information and engage them. Five different subhead tips are given.

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