Tag: Cialdini
Influence through “Commitment & Consistency”
Here’s how to literally change readers’ minds. Cialdini tells of a researcher who “surveyed” residents, asking them to predict their response if they were asked ...
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Influence through “Reciprocation”
This is a series of persuasive writing tips based on Cialdini’s “Influence” principles. This one’s about the Reciprocation Rule. If someone does you a favour, ...
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Influence through “Authority”
Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is ...
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Influence through “Liking”
In his million-copy bestseller, “Influence: The Psychology of Persuasion,” Dr Robert Cialdini describes six powerful insights into human psychology: Liking, Authority, Reciprocation, Commitment and Consistency, ...
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