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Top Books: AI for Business Communication & Leadership

We’ve rounded up the best AI books for business communication and leadership—from practical guides that sharpen everyday writing to strategic insights that keep teams focused ...
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Prompt AI Like a Pro: Supercharging AI

Imagine owning a Swiss Army knife, but only using the toothpick. That’s how poorly many people use AI: Vast potential is untapped. If that’s you, ...
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Question Hooks: The Secret to Engagement

Ever noticed that a question mark looks like a hook?  Questions ARE hooks. They hook your audience, engaging them in your message. So ask more ...
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AI, communication and the age of being ‘more human’

Pre-Magneto, our background was as copywriters—people who are paid to write well on behalf of others. In our case, that was mostly large enterprise clients, ...
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Top Books: Responding to Customer Complaints

Here are some highly recommended books to help you learn how to effectively respond to customer complaint letters: 1. “How to Win Friends and Influence ...
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Top Books: Influencing Non-Technical Audiences

Here are some recommended books that can help you learn how to engage and influence a non-technical audience on a highly technical subject. These books ...
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Top Books - Emotional Intelligence

Top Books: Emotional Intelligence

Here are some of the best business books that explore the concept of emotional intelligence (EQ) and how it can be applied in professional settings: ...
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Top Books: Persuasion, Psychology, Comms

Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set ...
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How do I become a better writer?

Hello Paul, I participated in your business writing course over the past two days.  Currently, I don’t have to write frequently. I only write reports ...
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Grab this sacred cow by the horns

Recently I ran a board-paper writing course for senior technology people in finance.  It reminded me of a sacred cow you need to grab by ...
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