Tag: credibility
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at ...
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You won’t believe this (or, How NOT to be ‘in-credible’)
Which of the following is more credible? Computer A is significantly faster than Computer B. Computer A is 40 per cent faster than Computer B. ...
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