Tag: engaging readers
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
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Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t ...
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What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to ...
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Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at ...
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Flying Solo interview: Influence for Small Business
I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into Dr Robert Cialdini‘s six influence principles and ...
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Webinar: Tame the Email Beast
Limited seats: Book now Date and Time Friday, July 18, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a ...
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Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a ...
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Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business, ...
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