Tag: engaging readers
To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re ...
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Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two ...
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Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. ...
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Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
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Infographic generators
Pictures can be way better than words for communicating. People love infographics. Here are five tools to create them.
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How to write a ‘keeper’ Christmas card
How to write a 'keeper' Christmas card; one to give to special people in your life (clients included) that they won't throw away. Many of ...
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Challenge your audience assumptions
When training in Hong Kong recently, I got thinking about the tired-looking, middle-aged cabbie taking me to the airport. Hong Kong taxis are generally pretty ...
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