Tag: engaging readers
Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Stop making this clunky error
One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing ...
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Creativity for cut-through
An excellent example of how creativity can give you "cut-through" (when you cut through the clutter and get noticed).
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A 2300-year-old persuasion tip
To see a 2300-year-old persuasion tip, cast your vote on what you think is the most powerful key to persuasion.
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Writing tips from PUAs (pick-up artists)
With a little creative licence, the same techniques that charm women can charm your readers. I've adapted tips from pick-up artists (PUAs), and applied them ...
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Writing for SELFISH readers
How to appeal to selfish readers (i.e. most people). Even if they're not lazy, busy or selfish, if you assume they are, you'll write in ...
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Writing for BUSY readers
Everyone's busy - especially the key people you do business with. Here are some tips on getting them to read your message.
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Your readers are LAZY
If you write to your readers as if they're lazy, your writing will be much easier to read, more engaging, and more persuasive. To do ...
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Your duck + 101 Writing Tips… Merry Xmas!
You gave us your most valuable writing tips, we gave them back to you, organised into a beautiful eBook, and donated to Oxfam on your ...
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