Tag: engaging readers
A GPS for your reader
Get more people reading more of your writing by using headers and subheads to signpost information and engage them. Five different subhead tips are given.
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One rule to rule them all
Use the journalist's mainstay, "inverted pyramid" or "big news first," to keep your readers engaged and to save them time.
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Is your writing “Old Style” or “New Skool”?
The Urban Dictionary defines “New Skool” as anything fresh and new that threatens the established way of thinking or doing. It’s the opposite of “Old ...
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Obama’s full acceptance speech
Excellent speechwriting — worth analysing for its persuasive power! Here’s the text version of Obama’s acceptance speech. And here’s the video.
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Know thy readers
The First Commandment of writing that gets results is Know Thy Readers. Web guru Gerry McGovern (www.gerrymcgovern.com) proved how crucial audience research is. When researching ...
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Tone up your flabby phrases
Getting the tone of your writing wrong can be disastrous. The resulting misunderstandings can lose you business, relationships – even your job. This was top ...
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Writing in your underpants
Always remember your writing represents you. How does yours make you look? Do your letters sound respectable, as if you’re in a suit, but your ...
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It’s all about “YOU”!
Imagine you’re writing a letter to a big company whose business you want to win: “Dear Prospect, I’m glad we had the chance to meet ...
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