Tag: influence
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to ...
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Flying Solo interview: Influence for Small Business
I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into Dr Robert Cialdini‘s six influence principles and ...
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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see ...
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‘Influence’ workshop sold out in Brisbane, Sydney — some seats left in Melbourne
Paul’s ‘Writing with Influence’ workshop for Business Chicks has sold out in Brisbane and Sydney, but some seats are still available in Melbourne this Friday, ...
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Get free VIP access to our 2014 webinars
STOP PRESS: Too exciting! Our webinars were booked out, but we’ve now released more seats. Apologies if you couldn’t book before. You can now, so ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the ...
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Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to ...
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Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two ...
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Influence through “Liking”
In his million-copy bestseller, “Influence: The Psychology of Persuasion,” Dr Robert Cialdini describes six powerful insights into human psychology: Liking, Authority, Reciprocation, Commitment and Consistency, ...
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