Tag: Made To Stick
Made To Stick (6/6): Using stories to engage
Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
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Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
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Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well ...
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