Tag: persuasion
Your duck + 101 Writing Tips… Merry Xmas!
You gave us your most valuable writing tips, we gave them back to you, organised into a beautiful eBook, and donated to Oxfam on your ...
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TED Talk: Value creation & perceptions
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in ...
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Video: Writing to Persuade – 6 steps
Persuasive writing - 6 steps to influencing your readers - video interview - 7 mins
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The power of suggestion – hypnotising commuters
I’m not suggesting you hypnotise your readers, but be careful of the words you choose – they have power! https://www.youtube.com/watch?v=IISjofz5gc8
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Obama’s full acceptance speech
Excellent speechwriting — worth analysing for its persuasive power! Here’s the text version of Obama’s acceptance speech. And here’s the video.
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Influence through “Scarcity”
Social researcher Cialdini tells of an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a ...
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Influence through “Social Proof”
Feeling sheepish? Your readers are. Well, they (like all of us) can act like sheep when making decisions. Ever notice yourself checking what others are ...
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Influence through “Commitment & Consistency”
Here’s how to literally change readers’ minds. Cialdini tells of a researcher who “surveyed” residents, asking them to predict their response if they were asked ...
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Influence through “Reciprocation”
This is a series of persuasive writing tips based on Cialdini’s “Influence” principles. This one’s about the Reciprocation Rule. If someone does you a favour, ...
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Influence through “Authority”
Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is ...
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