Tag: Plain English
Worst gobbledegook ever?
Is this the worst gobbledegook you’ve seen? It’s from a thesis, describing what a close-up shot is in a movie: “The close up expands optical ...
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How to write a ‘keeper’ Christmas card
How to write a 'keeper' Christmas card; one to give to special people in your life (clients included) that they won't throw away. Many of ...
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Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Stop making this clunky error
One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing ...
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Your duck + 101 Writing Tips… Merry Xmas!
You gave us your most valuable writing tips, we gave them back to you, organised into a beautiful eBook, and donated to Oxfam on your ...
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Is your writing “Old Style” or “New Skool”?
The Urban Dictionary defines “New Skool” as anything fresh and new that threatens the established way of thinking or doing. It’s the opposite of “Old ...
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Keep it short, sport
If time is money, NOT writing concisely costs business a bomb – things take longer to read, impact is lost, and the REAL message is ...
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Fat-free writing
Some words add instant girth to your writing and slow readers to a crawl. The problem? Noun* Addiction. Here’s what I mean [from Lunsford & ...
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