Tag: writing training
To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re ...
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Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two ...
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Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. ...
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Research proves it: Big words make you look dumb
Research shows that readers judge writers who use big words needlessly as less intelligent.
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Feeling grumpy? You’re at your most creative
Rather than wait until you feel better, research shows your bad mood may actually enhance your creativity (from Inc.): http://www.inc.com/jessica-stillman/in-a-bad-mood-tackle-a-creative-task.html
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The 4 Habits of Highly Effective Writers
Read lots, write lots, know your audience & proofread like a pro! Click the infographic to see more detail in a PDF version.
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‘Beat the House’ game — How well do you know your writing rules?
Try our fun new game to test your knowledge of the rules of business writing!
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