Tag: writing training
Ya gotta wanna
Reading and loving ‘On Writing Well,’ by William Zinsser. Great quote: ‘Can such principles [of writing with humanity and warmth, clarity and strength] be taught? ...
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Write emails they simply can’t ignore
Having to chase people to reply to your emails is annoying.And it’s doubly annoying when they reply, asking you a question you already answered in your first ...
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Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, ...
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At last, the serial comma explained!
Serial commas (or Oxford commas) are often fought about. Some always use them, some never. But the answer is, as usual, 'sometimes'! This infographic explains ...
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Tell ’em again. And again.
The latest research from Edelman shows that almost two-thirds of people won’t believe a message until they’ve heard it 3-5 times. Bottom line: Don’t just ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
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Which word is wrong?
One word is completely incorrect in this (from today’s BRW email newsletter): Caution favoured over innovation in 2013 With no major catalyst for change, business ...
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2012 Word of the Year
The Australian National Dictionary Centre at the Australian National University (ANU) has announced that the 2012 Word of the Year is, actually, words of the ...
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How to write a ‘keeper’ Christmas card
How to write a 'keeper' Christmas card; one to give to special people in your life (clients included) that they won't throw away. Many of ...
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Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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