When you were growing up, which of your siblings got their way more often?
Usually it’s the eldest, because they’re the biggest. (I should know; I’m the eldest of six kids.)
When I ask our course attendees for their persuasive strategies, they usually think of the ‘B’ list:
- Beg (‘C’mon Meg, we really need this project approved. PLEASE?’)
- Bribe (‘Hey, approve this and I’ll get you some new staff.’)
- Bully (‘John, I need this approved ASAP’ — and you see the Big Boss is copied in on the email)
- Blackmail (‘If you don’t approve this, I’ll have no choice but to take it to the Big Bwana.’)
But these are blunt instruments. The B-list isn’t for you — you’re an ‘A’-lister. It’s time you upgraded to some sharper tools!
What about you? Can you add more to the persuasion ‘B’ list? Brainwash? Browbeat?? Share it in the comments below!

Paul & the Magneto/Credosity Team
P.S. Tried Credosity yet? We’ve just finished a major revamp, based on feedback, and it’s rocking! This Microsoft Word add-in helps you write better, faster! Take a peek (yours free for a month).