Every month I edit up to 80 writing samples from various businesses, as part of our training courses. I see the same five problems so often that I just KNOW you’re doing some of them! They’re dangerous because they disengage readers and make you sound boring.
Robert Gerrish from management portal BNET interviewed me about them recently. Here are five tips in five minutes:
Seen any cringe-worthy blunders lately? Spill the beans in a comment below!
Paul
P.S. Here they are in a nutshell, as “what to do” instead of “what not to do”:
- Lead with the “big news”
- Use natural language
- Use more verbs and fewer nouns
- Use shorter sentences (average 15 words)
- Use “active voice”