Tag: engaging readers
How do I become a better writer?
Hello Paul, I participated in your business writing course over the past two days. Currently, I don’t have to write frequently. I only write reports ...
Read More
This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. ...
Read More
Top 5 reasons why your people need communication training
1. Perception is reality When your customers get a badly written email or letter, they make snap judgments about your business:Sloppy, bureaucratic writing = a ...
Read More
Take the ‘numb’ out of numbers
How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news. ...
Read More
Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital ...
Read More
Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rays hundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents ...
Read More
Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your TalentsMore about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years of ...
Read More
Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed. You’re ...
Read More
Made To Stick (6/6): Using stories to engage
Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave ...
Read More
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
Read More