Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show
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Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in
‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago!
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to
Webinar: Tame the Email Beast
Limited seats: Book now Date and Time Friday, July 18, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a
Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business,
Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds.
Doctor’s orders: Less waffle. More cream.
Cut the ‘waffle’ (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language.
Give your reader ‘cream’ by giving them benefits, by telling them what’s in it for them and why it’s relevant to them, and by using devices like subheads to help skim-readers.
How to write a ‘keeper’ Christmas card
How to write a ‘keeper’ Christmas card; one to give to special people in your life (clients included) that they won’t throw away. Many of the tips apply to engaging business writing, too.