Tag: influence
Anatomy of a ‘cold’ email warm enough to toast marshmallows
Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think selling is ...
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This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. ...
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Diversity and Inclusion detector – New in Credosity
Credosity now finds non-inclusive language and offers smart alternatives. McKinsey, Deloitte research links diversity/inclusion to significant company success. To get highest, ditch your bias ...
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Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your TalentsMore about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years of ...
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Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITVMore about Dean.Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As the co-founder ...
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Communications Wisdom: Karen Boalch, Macquarie Group
Communications Wisdom In conversation with:Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; ...
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