Tag: influence
Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t ...
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What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to ...
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Flying Solo interview: Influence for Small Business
[soundcloud url=”https://api.soundcloud.com/tracks/163056474″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] I was honoured to be interviewed recently by Robert Gerrish for Flying Solo‘s podcast. We delved into ...
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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see ...
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‘Influence’ workshop sold out in Brisbane, Sydney — some seats left in Melbourne
Paul’s ‘Writing with Influence’ workshop for Business Chicks has sold out in Brisbane and Sydney, but some seats are still available in Melbourne this Friday, ...
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Get free VIP access to our 2014 webinars
STOP PRESS: Too exciting! Our webinars were booked out, but we’ve now released more seats. Apologies if you couldn’t book before. You can now, so ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How do you go with New Year’s resolutions? This ‘influence’ tip holds the key to you achieving them, and to changing ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This rule is one of the most important, and applies to every culture. It’s a quirk of human nature that if someone does you a ...
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Write Like a Boss: Cialdini’s ‘Authority’
Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful persuasive principle that leverages our ‘deep-seated sense of ...
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