Tag: persuasion
Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set ...
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Anatomy of a ‘cold’ email warm enough to toast marshmallows
Business 101: We’re all in sales. Do you cringe at the thought? Why? One of the main reasons is our attitude: We think selling is ...
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This 8yo girl’s love letter is persuasion genius
Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. ...
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Take the ‘numb’ out of numbers
How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news. ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital ...
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Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rays hundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents ...
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Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITVMore about Dean.Follow Dean on Twitter @deanmannix Dean Mannix is one of Australia’s leading sales coaches. As the co-founder ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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